Pay Per Click Marketing


Pay-Per-Click advertising with Write law is the fast track to instant first-page visibility on search engines like Google, Bing and Yahoo.  We are an Adwords Certified company and our PPC Management team has managed millions of dollars in advertising budget for law firms across the legal field.  We are prepared to build your campaign, optimize your advertisements for best placement and write personalized ad text that will systematically increase the number of visitors and conversions your website generates.


SEM, short for “Search Engine Marketing” usually refers to direct advertising on search engines primarily through Google Adwords, or the Bing and Yahoo! ad network. For law firms, Pay Per Click advertising could be a more efficient and effective solution than organic search optimization. Advertising on Google or Yahoo! creates instant online visibility for key terms that are known to generate traffic and conversions. With a carefully monitored and optimized PPC marketing campaign, Law Marketing Gurus can utilize valuable keyword data to steer your law firm’s SEO in the best direction for your practice.

Instant visibility and traffic

Historically, organic search engine optimization creates better long-term results for law firm websites. Pay-Per-Click advertising is likely to be a better initial fit for your law firm if you are launching a brand new website, or if you are simply waiting for your SEO campaign to gain traction. Search engine optimization is a time consuming process; we suggest pay-per-click marketing for clients to get instant visibility and traffic to their website for relevant keywords.

We are Google Adwords Certified and more than qualified to handle every aspect of your pay per click marketing campaign. Our keyword research utilizes a variety of tools to guarantee the most effective keyword targets. With proper click fraud management, you never worry about your competitors draining your advertising budget. Implementation of a careful and dynamic bid management strategy makes sure that your ads appear in the best position for the most relevant keywords. Our PPC Campaign setup strategy comprehensively addresses every aspect of your pay per click marketing goals and sets realistic targets to ensure your success.