Social Media Marketing

Half of all online conversations take place on social networks such as Facebook® and Twitter®. And 47 percent of customers say social media sites influence their decision to purchase a company’s products or services.1

Join these conversations, demonstrate thought leadership and improve your search engine rankings with social media marketing. Once you have a law firm website, an experienced team of law firm marketing experts can help you implement a comprehensive, manageable social media presence that will drive traffic to your site.

With a Facebook Business Page, a blog that feeds to your Twitter account, and company/attorney profiles on LinkedIn®, you can expand your online footprint, deepen your professional networks and cultivate customer relationships on the social Web. All social media marketing works to introduce quality leads to your firm.

Social Media Visibility

Maximize your website’s visibility and drive more clients to your business by competing in a space that generates half of the Internet’s online conversations.

Partner with our marketing specialists to craft a solid, comprehensive, manageable social media presence that includes an exclusive blog page and profiles on major social sites, including Facebook®, Twitter®, LinkedIn® and Google+. Establish thought leadership, deepen professional networks, cultivate customer relationships and convert potential leads into paying customers.

Custom Blog

Communicate your brand identity effectively.  We’ll create a blog that’s tailored specifically for your firm with a look and feel that’s consistent with your website.

Customized Content

Improve your visibility in search engine results with fresh content.  Partner with our marketing specialists to create a blog content plan on the topics you choose. Then, our team will compose manual blogs on a weekly basis. Or, upgrade to Social Media Visibility Advanced to receive custom written blogs twice per week.

Submission to Blog Directories

Increase your blog’s exposure to potential clients. We’ll submit your blog to up to twenty major blog directories and legal blog lists.

Link Building

Maximize your online exposure even further. We’ll submit your blog to other relevant sites, such as Digg®, WordPressand Tumblr® to generate inbound links.

Comprehensive Social Media Setup

Develop a relationship with potential clients to gain their business. We’ll set up your firm’s Facebook business page and Twitter account with feeds from your blog, as well as create a LinkedIn company profile that includes five personal attorney profiles (get up to twenty-five profiles with Social Media Visibility Advanced). We’ll also set up your Google+ business profile, increasing your visibility in local search engine results while also establishing a presence for your firm on Google’s rapidly growing social media network.

Benefits

Expand your online footprint

Elevate your chances of engaging prospective clients through interactive communities including blog and top social media outlets.  Communicate directly with potential clients to establish a rapport, gain trust and grow your client base. According to the 2011 ABA Technology Survey: Web and Communication Technology, 41% of firms that blog report having a client retain their legal services as a result of legal topic blogging. The number jumps to 60% for small firms reporting client acquisition as a result of blogging (1-9 attorneys).

Demonstrate thought leadership

Establish your law firm as an authoritative source for information related to a specific practice area or industry.  Participate in groups and forums to promote your expertise to peers and optimize your firm’s networking potential.

Boost your search engine rankings

Extend the performance of your website on search engines with relevant content and real-time updates.  Publicize your firm to a larger, broader audience, drive more traffic to your website and generate more business leads.

1 Social Media Examiner, 2010 Social Media Marketing Industry Report