Law Blog Marketing

Win more business and dominate a target practice area with a custom social media strategy.

Blog Marketing features an independent blog that ranks separately from your firm’s website, expanding and enhancing your online marketing. Our award-winning Web team develops your custom blog site based on your firm’s personality, preferences and area of expertise. Approved content is automatically published to polished social media profiles for maximum online exposure. Blog Marketing will:

  • Position your firm as a thought leader for a specific legal topic
  • Help your firm win more business in a key practice area
  • Make the best use of your time engaging with social media

Features

Custom, Stand-Alone Blog

Get a custom blog, developed by our award-winning artists and professional writers, that is independent of your general website. As a stand-alone blog, LexisNexis Blog Marketing ranks separately from your firm’s website in search engine results.

Frequent, Relevant Content

Create two relevant blogs posts per week to complement your own blogging efforts, from content we supply to you.

Full Control Over Posts

Edit, approve and post your content with our easy-to-use Content Management System in real-time, ensuring you maintain full control.

Social Media Profiles

Maximize your social media visibility with a Facebook® business page; and Twitter® accounts; a Google+TMbusiness profile; and a LinkedIn® firm profile with up to 25 personal attorney profiles, all configured for you by our expert Web team.

Seamless Feed to Profiles

Share your blog content automatically to your social media profiles and many other sources.

Content Strategizing

Develop a Content Plan and Calendar tailored to a specific legal practice area (select up to three practice areas).

Improved Search Rankings

Secure listings in major blog directories and legal sites to boost search rankings.

Benefits

Position your firm as a thought leader for a specific legal topic
We work with you to produce high-quality content in consumer-friendly language, with the regularity of twice-weekly blog postings and timely coverage that enhance your thought leadership.

Win more business in a key practice area
Your blog will attract higher-quality prospects through topic-driven content and sharing through multiple social media networks. Listings in major directories, legal blog lists and other sites will increase visibility.

Make the best use of your time engaging with social media
Award-winning designers will create your blog, build your social media profiles, write custom blog posts, share your content and more. An easy-to-use content management system for posting and editing in real-time will help you remain in control.