Law firms need to successfully acquire new clients, build authority and credibility as well as adequately nurture relationships with clients. In order to do this, they need an quality website that is effective and responsive. Therefore, when creating your law firm website design, here are five things that you want to make sure that you do not overlook:
Your website is often the first experience that a client will have with your law firm. Therefore, you need to make sure it delivers from the get-go. After all, many people will reject or mistrust a website simply because the web design is of poor quality. To help build trust, make sure that you use high-quality photography (custom preferably), a modern logo, and an engaging, yet consistent color palette (including fonts and styles).
Easy Content Management System
The website’s content management system (CMS) should be easy for any person in the firm to use, including the non-technical staff. A CMS can be custom-tailored to meet the firm’s unique needs. It is crucial that the CMS is designed so that it allows frequent news updates, enable easy and quick content changes and even encourage contribution from all employees to the firm’s blog. As a general rule, at least one piece of valuable, informative content should be created and uploaded every week.
Because the vast majority of people use their smartphones or tablets to look up information, it is crucial that your website be designed to offer an optimized experience on any and all platforms. Otherwise, you could frustrate a web user or even lose a prospective client. A responsive web design simply leads to a better overall user experience, which is crucial since clients are the backbone of your business.
Engaging Attorney Profiles
Your firm’s website design must include attorney profiles. However, clients don’t want to read dull profiles of the attorneys that they may deal with. Instead, they want something engaging and robust. Profile pages for all lawyers should include each lawyer’s success, publications, awards, education, experience and specific practice areas. Make sure to include a professional, yet personal photo to create more of a connection.
Last but not least, you must always maintain an abundant amount of resources on your website. Your law firm website design needs to feature successes in the courtroom to promote the firm’s expertise. It should also consist of recent legal news to keep clients in the loop as well as case studies and publications to demonstrate insight into the legal industry. Don’t forget to also include a SEO-optimized law blog to encourage engagement of visitors to the site.
When you don’t think you can handle an attorney website design on your own, consider reaching out to a specialist to help you build a website that will not only bring you clients, but will help you keep them as well.