It seems it’s everywhere nowadays: The constant pressure to market your website online. No industry seems to be left untouched. From small-time plumbers to major beauty salon chains, everyone is signing up on Facebook, sending out tweets, and honing their writing skills in blog posts. But is there really any benefit to all of this? And in particular, is it really worth it to market your law firm online? Below, we’ll highlight a few of the key reasons to invest in law firm marketing.
Write Law is known for providing SEO (search engine optimization) for attorney websites, creating first-page search engine placement for law firms across the legal industry. Online marketing for law firms is competitive, and unless your law firm ranks on the first page of search engines like Google, Bing and Yahoo, your website will be of no use to your practice. Law firms receive most of their business via referrals, but there are thousands of people with legal issues that search for an attorney online first. What do internet users type into search engines to find an attorney who meets their needs? That is the penultimate question of internet marketing for lawyers, and is where every law firm’s SEO campaign is made and broken.
Attract potential clients who are looking for local legal help by showing up in local search directories with your firm’s current contact information and more. Your online listing is a gateway for prospects to find out more information and, ultimately, to contact your firm.
Local Boost ensures consistent, ongoing visibility in online local results to drive the right prospects to your firm and convert local directory visits into leads.
- Be found by the right prospects looking for legal services on search engines and leading local online directories
- Gain control over your local online presence
- Project a professional image
- Manage your local online presence with our local search specialist team
- 1 OUR DYNAMIC APPROACH TO LAW FIRM SEO INCLUDES
- 2 Features
- 3 Benefits
OUR DYNAMIC APPROACH TO LAW FIRM SEO INCLUDES
We apply analytics, keyword tools and over 10 years of combined online marketing experience to know the most effective search targets.
Our checklist of over 100 SEO factors will be applied to your law firm’s website to ensure maximum visibility, relevancy and layout.
With ongoing citation placement, link building and industry outreach we will systematically improve your law firm’s search relevance to boost and/or maintain rankings.
Content Marketing Strategy
Every law firm website package includes a calculated content strategy to attract and generate the type of cases your law firm needs to grow.
Analytics & Reporting
With the power Google Analytics & personalized ranking reports, we know where your website’s traffic comes from, how long your visitors are viewing your site, your most popular web pages and more, every month.
Comprehensive Local Coverage
Let us claim and optimize your Google+™ Local page with photos, descriptions, website links and your firm’s videos along with optimization and maintenance of your presence on leading local online directories including Google®, Yahoo®, Bing®, Foursquare®, Yelp® and more.
Leverage our strategic relationships that allow direct feeds into key local directories, enabling us to correct and optimize your local information across the Web.
Placement on Major Map Services and Mobile Apps
Submit or update your firm information to be placed on major map services including Google®, Yahoo®, MapQuest®and Bing®; mobile apps such as Google Maps™ and Apple® Maps; and GPS devices including TomTom® and Garmin®.
Enhanced Local Listings and Directory Profile Descriptions
Enhance your listings with logos, links, descriptive keywords and other information for maximum visibility in local search.
Keep your information current and effective with comprehensive campaign support and monitoring
Local Specialist Team
Let our local search specialist team manage, update, re-verify and refine your local profiles on an ongoing basis.
Be found by the right prospects looking for legal services on search engines and leading local online directories
Ensure the right prospects find your firm when they look for a lawyer in your local market, and leverage our expertise to convert local directory visits into leads.
Gain control over your local online presence
Make the right level of investment for your practice so you’re maximizing your local visibility.
Project a professional image
Establish credibility and inspire confidence with potential clients by appearing in local lawyer search results with logos, photos and descriptions.
Manage your local online presence with a local search specialist
Take advantage of what we’ve learned from providing local search assistance to thousands of law firms so you can maintain a viable presence where consumers search for local legal help online.