Search Engine Optimization – Law Firm SEO


Optimize your law firm website to improve your visibility online in organic search results, and maximize your online investment. Be more visible in local search results on the top-tier search engines to generate new leads and maximize your online investment.

Leverage our experience in online legal marketing to ensure your law firm is well positioned in local search results—conducted from both computers and mobile devices! Work with our experts to boost your rankings in local listings, including Google™.

Work with our expert Web designers, copywriters, and online marketers to enhance your firm’s website and improve its placement on major search engines such as Google™, Yahoo!® and Bing™—where many people start their search for an attorney!

  • Increase your visibility online
  • Improve search engine rankings
  • Generate new leads
  • Maximize your online investment

Eighty-two percent of consumers search online before meeting with an attorney. Leveraging extensive research, our experience, and best practices, we will create a law firm website for your practice that rises to the top of these searches.

A dedicated team of search engine optimization (SEO) specialists starts by helping you clearly define your website objectives. Then we build and fine-tune your website using proven, data-driven methodologies, with constantly refreshed law firm SEO to help ensure your site stays ahead of the competition.

Our in-depth strategy brings results

Search Engine Optimization for attorneys is a dynamic process that begins with an understanding of your goals for finding new clients. When our law firm SEO experts have a well-rounded knowledge of your goals as a law firm, we conduct in-depth keyword research to ensure your site’s optimization is targeted for the most relevant keywords that consumers use when searching for an attorney in your field. It is disadvantageous to appear for search terms that no one is typing in the search engine, so it is important that we target your law firm’s website toward a healthy variety of keywords based on search volume. If your website has great rankings for keywords that have high search volume on sites like Google, Bing & Yahoo, then you will have a better opportunity to reach those potential clients.


All Search Engine Optimization strategies are not equal. The number of online marketing companies that provide SEO for lawyers grows every day. It is critical that you are aware how few of those companies are doing great work; the truth is many law firm SEO agencies are using risky tactics that can result in you being penalized by Google. It is disappointing that the digital marketing world must combat the negative aspects of SEO, but at Law Marketing Gurus we are working daily to show law firms and attorneys everywhere the vast benefits of a properly optimized online marketing campaign.

Google uses over 200 known factors to determine search engine results page rankings. Although only a few select Google engineers have knowledge of those factors, we have spent years performing careful research and testing to reliably prove which factors of website development and design are critical to search rankings. When you work with Law Marketing Gurus, our skill and organization will only serve to back up the results we have earned for clients nationwide.


Be aware: high visibility on Google, Bing and Yahoo does not guarantee new clients for your business. High online search visibility for law firms is crucial to their success but is still only one piece of the internet marketing picture. There are several critical elements that combine to create a comprehensive approach to online visibility; a custom website design, high quality content and a carefully monitored pay-per-click advertising campaign are all incredibly valuable tools that will propel you to sustained online success when applied properly. All of these can be key factors when maximizing your law firm website’s potential to convert visitors to clients.


Service options

Optimize your website with service-level options to fit every budget. Web Visibility provides increased online visibility in organic search results on the main search engines; Web Visibility Advanced provides even more.

Comprehensive site optimization

Drive more visitors to your site with targeted content, optimized titles, keywords, and descriptions. Link to blogs, articles, and press releases, so your site is always optimized for maximum visibility in search results.

Search engine submissions

Register your firm and attorney names with the top search engines—including Google™, Yahoo!® and Bing™—for improved placement and rankings.

Expert consultation/communications

Communicate on a regular basis with our optimization experts to ensure ongoing support of your business objectives. Distribute a press release that announces the launch of your website and puts your firm in front of a broader audience.

Website placements

Link to your profile on high authority directories to increase visitors to your site. Get placed on a variety of online legal, business and consumer listing sites—as well as relevant social media and networking sites.

Custom local profiles

Place custom profiles on local sites and social directories to increase your visibility across organic local searches. Display photos, respond to reviews, and share relevant information that gives you an edge.

Site tags

Leverage our expertise in tagging to ensure your site is highlighted in Google Maps™ results, and local buyers find you more readily.

Mobile searches

Increase your exposure to buyers conducting searches via their smart phones with our optimized solution for mobile devices.


Increase your visibility online

Provide more relevant, targeted content on your website that boosts your search results and helps buyers of legal services find you.

Improve search engine rankings

Ensure ongoing, maximum visibility on major search engines by continually optimizing and refreshing your website’s content, titles, keywords and descriptions.

Generate new leads

Attract more potential clients. Drive more traffic to your website with placements on credible legal, business and consumer-facing listing sites.

Maximize your online investment

Measure your effectiveness and fine-tune your campaign with performance statistics and real-time reports—available online 24/7/365.