ttorney marketing can be a challenge: most lawyers don’t have a background in marketing, and legal practice is a full time job in itself. Few busy attorneys have the time to thoroughly educate themselves about online marketing, let alone to implement those strategies. Here are three of the most effective attorney marketing techniques to get you […]
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Law Firm SEO Strategies
In today’s digital age, it is not enough to have a website that serves only as a placeholder for your phone number and office hours. You need to be leveraging your web presence in a way that actively brings in clients, which can be done through a combination of law firm SEO and content marketing. A solid […]
Top 5 Digital Marketing Channels for Attorneys in 2018
IT IS WELL WORTH IT FOR ANY LAW FIRM TO BE AWARE OF THESE POPULAR DIGITAL MARKETING CHANNELS. #1 CONTENT MARKETING Old-fashioned advertisements do little other than bore and annoy customers. Content marketing, on the other hand, provides potential clients with relevant, compelling information that they will be excited to learn about. Content can include […]
Common Lawyer SEO questions answered
IS THIS IMPORTANT FOR MY PRACTICE? Yes. According to a recent survey by FindLaw, part of the Thomson Reuters media network, the internet has become the most popular way for people to find attorneys. That doesn’t mean it’s the only way you should be advertising – most notably, referrals from friends and relatives remain a strong second choice […]
PR for law firms, 3 ways to get the attention you want
Identifying and implementing the best marketing channels for your law firm is the entire focus of Write Law but that doesn’t mean we can’t tackle some of your choices here on the blog! Press and PR for Law Firms Let’s say you want to get a little more attention for your firm, either online or […]
Getting a Jump Start on the SEO for Law Firms
Our approach to law firm marketing is to focus on a measurable ROI (Return on Investment) that law firm customers can evaluate for themselves. This means that we’re always looking for ways to begin delivering results from Day One. In the case of the SEO program, we prefer not to wait until the law firm […]
Time to Create Your Attorney Profiles
Most law firms are aware of the importance of having a profile on various directories such as Lawyers.com℠ , a leading website individuals and small business owners visit when searching for an attorney to help them out with a legal issue. But too many firms think that it’s enough to just publish the names of […]
The Power of Video for Law Firms
Once upon a time, it was considered quite a luxury to have a video posted on your website. For the most part, only the largest law firms with the biggest marketing budgets were able to afford this kind of feature. Those days are gone. Video is now a necessity for a law firm website. Videos […]
Turning Web Visitors into Clients
In this post, we will explain the various strategies we follow in order to build a terrific website for each of our law firm customers, as well as the techniques we use to drive visitor traffic to those sites. And while every online marketing program should focus on attracting visitors, the investment to drive traffic […]
4 questions to ask yourself if you want to use webinars to promote your law firm
We use webinars pretty regularly to share information with our clients, contacts and referral sources. So I get a ton of questions about how law firms can use webinars to either support the work they are currently doing or to generate new business. But first things first, lets take a second to define what a […]