In today’s tough economic times, firms have to make tough decisions. Marketing and advertising budgets are getting slashed, and the choice about where to focus your limited resources is more important than ever. One of the biggest advertising expenses for any law firm is lawyer commercials. Production companies are expensive, as is air time—especially as […]
Author: mary
Should You List Your Firm or Solo Practice in Legal Directories?
In a word, yes. Legal directories both put your firm before tens of thousands of prospective clients and improves your search engine ranking. The more websites linking to your website, the better your ranking, particularly if those external websites are popular ones. However, deciding which legal directory to use can be challenging. Here are some […]
Should Lawyers Use Funny Attorney Videos to Attract Clients?
Funny videos are the most likely of all types of video to go viral. Whether it’s cats playing with dogs, an inebriated college student relating the duel between of Alexander Hamilton and Aaron Burr, or children reenacting scenes from inappropriately themed movies, funny videos traverse cyberspace faster than a hot knife goes through butter. Given […]
Why Lawyers Need to Stay at the Cutting Edge of Technology
Lawyers, even more than most professionals, need to stay abreast of modern technology. Here’s why. 1. It allows them to market and advertise their services effectively. Those lawyers who understand and are comfortable with modern technology have a distinct edge in reaching modern consumers. In contemporary parlance, law firms with social networking profiles, a search […]
Lawyers and Radio Advertising: Is It Still Worth It?
Radio advertising used to offer a good return on a lawyer’s investment: the demographics were usually somewhat available, allowing for targeted marketing; the radio was widely listened to, making for a broad base of prospective clients; and the cost—at least compared to television commercials—was reasonable. Now, however, is the age of the Internet, and suddenly […]
Law Firm Website Design: 5 Things You Don’t Want to Forget
Law firms need to successfully acquire new clients, build authority and credibility as well as adequately nurture relationships with clients. In order to do this, they need an quality website that is effective and responsive. Therefore, when creating your law firm website design, here are five things that you want to make sure that you do not […]
3 Fool Proof Attorney Marketing Ideas
ttorney marketing can be a challenge: most lawyers don’t have a background in marketing, and legal practice is a full time job in itself. Few busy attorneys have the time to thoroughly educate themselves about online marketing, let alone to implement those strategies. Here are three of the most effective attorney marketing techniques to get you […]
Law Firm SEO Strategies
In today’s digital age, it is not enough to have a website that serves only as a placeholder for your phone number and office hours. You need to be leveraging your web presence in a way that actively brings in clients, which can be done through a combination of law firm SEO and content marketing. A solid […]
Top 5 Digital Marketing Channels for Attorneys in 2018
IT IS WELL WORTH IT FOR ANY LAW FIRM TO BE AWARE OF THESE POPULAR DIGITAL MARKETING CHANNELS. #1 CONTENT MARKETING Old-fashioned advertisements do little other than bore and annoy customers. Content marketing, on the other hand, provides potential clients with relevant, compelling information that they will be excited to learn about. Content can include […]
Common Lawyer SEO questions answered
IS THIS IMPORTANT FOR MY PRACTICE? Yes. According to a recent survey by FindLaw, part of the Thomson Reuters media network, the internet has become the most popular way for people to find attorneys. That doesn’t mean it’s the only way you should be advertising – most notably, referrals from friends and relatives remain a strong second choice […]